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Monday, August 23, 2021

How Push Notifications Can Improve Your Marketing Efforts?

The constant bombardment of information that smartphones provide has caused our brains to selectively filter out what we don’t need. At the moment, we only see what is relevant to us. An excellent app can suffer from a lack of engagement. It may be hard to retain customers if you drive downloads. This means you also require to optimize specific user flows, or you’re missing out on prospects to engage your application users. Lead generation and remarketing is becoming increasingly difficult as customer engagement decreases year after year. More than 26% of consumer desktops are blocked by ad blockers.

A push notification marketing strategy involves offering services and products to a target audience through notifications sent via browsers on a variety of devices. A strategic push notification approach can be a wonderful tool for reminding your users about your app. A strategic push notification approach can be a wonderful tool for reminding your users about your app. It is vital that you use push notifications in the right dose. Numerous irrelevant notifications will quickly become irritating. Engagement can be hampered if not sufficient messages are sent. It is likely that your users will delete your app in both scenarios.

How do Push Notifications work?

If your users are online and using a browser, you can send them web push notifications to let them know about your app. Users can click on them when they appear on their mobile or desktop. Companies can connect with their customers via these channels, send messages, share offers, etc.

What is the importance of push notification strategies?

42% of users allow push notifications to be active on their devices, so it’s imperative to have a push notification strategy. Over 80% of your user engagement can be increased with a push notification strategy that is relevant and valuable for these users. Your users will really respond to these clever and effective ways to communicate with them. Learn how to increase your marketing through push notifications below-

  • Exceptional Visibility

Online ads and emails are unlikely to be seen as often as push notifications. By using push notification, you can deliver your message directly to the target. With 52% of users enabling push notifications, your message is guaranteed to reach a great many people.

  • Make sure you are Opted-in

The first impression is crucial. A first impression cannot be remade. Real-life and marketing are both based on this concept. If your app is not well received upon launch, users will delete it immediately. A solid strategy should guide your onboarding process. It is first necessary to have your iOS user’s opt-in to mobile push notifications before you can start thinking about content. Create a message that is catchy, appealing, and uses your strongest argument to convince users to opt-in. After they answer positively, you can give them the official opt-in prompt.

  • Take Advantage Of Personalization

Research reveals that push notification marketing containing personalized content sees a four-times higher open rate than generic messages. Segmenting and customizing messages to each user is, in fact, strongly recommended. Based on the kind of profile you are targeting; you can build your content strategy accordingly. The install and post-install activity of your app will allow you to identify user lifecycle phases based on what your users are doing when using it. Segmentation for personalization can be used from there to customize your messages based on the phases your users are in. Users’ demographic information, such as age, gender, location, favourite items, and recent viewings, can be incorporated into the site. By using this data, you can create personalized messages that will help your customers feel special – such as if you were having a one-on-one conversation with them. They will surely revisit your app to see what’s new.

  • Limited-time Deals can be used

Keeping users engaged through limited-time offers is a great push notification strategy. Your first priority should be to determine what your users would find valuable and what would motivate them to re-open your app. Once you’ve chosen your offer, it’s critical to maintain a balance and an appropriate tone. Regardless of what you are offering, your target, or your objectives, make sure not to abuse this type of message. Don’t let these become random offers. They should remain limited. Get your users to view some of the most recent articles by offering limited-time discounts. Make your presentation appealing and creative.

  • Messages about permissions should be accurate

When users know why they are subscribing, a push notification strategy is effective. Push notification permission messages provide a good opportunity to emphasize the advantages of the service. If you are creating permission copy, think about your target audience, the benefits for your users, and how frequently you want push notifications to appear.

  • The right way to use Push Notifications

Keep in mind that push notifications can be used in the right way or in the wrong way. You will lose customers if you don’t provide them with what they want. You can better communicate with your users if you use a simple push notification strategy. Timing and relevance are both important. You can personalize notifications to make them relevant to the user. With localization, you ensure that your mobile notifications are reaching users the right way and in the right spot – you don’t want to interrupt their dinners with their families. Learn how push notifications look on various devices before incorporating them into your overall marketing strategy.


There is more power in push notification marketing than most people realize. It’s possible to grow your app business considerably by using push notifications. Your users can really benefit from push messages if they’re used carefully and thoughtfully. These strategies should give you an idea of how you can engage your users effectively.

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Kiara Dawson
Kiara Dawson comes from an Engineering background, with a specialization in Information Technology. She has a keen interest and expertise in Web Development, Data Analytics, and Research. She trusts in the process of growth through knowledge and hard work.

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