When it comes to strengthening your SEO efforts, you must make sure that you are performing all the SEO tasks from time to time. Performing the audits for your backlinks is one of such tasks which are important and beneficial that you must include in your routine practice to make sure that you are building up the authority for your site. This is why it is important to know how to do the backlink audit step by step so that you can improve your site’s performance and get the best value for your SEO efforts. If you are willing to get the top-notch backlink audit for your site, then you can avail services from SEO Singapore to get the most benefits. There is a step-by-step guide for you to perform the backlink audit for your site. Have a look:
What is a Backlink Audit and How to do it?
The backlink audit refers to the evaluation of all kinds of links that are pointing towards your website. To perform the audit, you need to find the links to identify the bad and the unnecessary ones. Then you have to work on a strategy to deal with those links.
You can get the help of a tool to download the links and then review all of your links to understand which one you should keep and which one not. Apart from manually doing the process, you can opt for a simple step-by-step process that can help you better. Here is how you do it:
Step 1: Start with benchmarking your backlink profile against all of your competitors
You can consider performing this step if you want to have better insight into the backlink strategy your competitors use. It gives you an in-depth insight into the link-building strategies of your competitors, which you can use later for your profile to evaluate your results.
You can go to Backlink Analytics with the tool you are using and then type the domains of your competitors. You can easily find all of your information related to the backlink strategy they are using. From here, you can look at the number of the backlinks or the referring domains and IPs to have an estimation of your backlink footprint.
Step 2: Work on evaluating your backlinks
As you now know that if your backlink portfolio is relevant or not, it is important to find out the main issues which are working as an obstacle to beat them. You need to opt for looking into the spammy links which can harm your ranks.
After that, you also need to assess the valuable links that you might lose or what you are missing out on in your link-building strategy. It is important to find out and analyze all of your backlinks and then assess the relevance of those links. It is important to look at your toxic score, A total number of the backlinks which have been analyzed.
Step 3: Consider making decisions about the harmful links
Now that you have analyzed all of your links, it is the right time to make decisions about the harmful links. You must get rid of all of the toxic links which are harming your site. You can reach out to the refereeing website’s owner and ask them to delete the link, or you can send the link to the disavow list.
Use the right tool to filter out all the problems causing toxic links and then simply get rid of them to make sure that you are retaining the performance and credibility of your website. Hence, after that, go for a profile cleanup. The next step must include the complete cleanup for your backlink portfolio to make it more tidy and credible.
Step 4: Look out for new opportunities for link building
As you are done with getting rid of your harmful links, now it is the time to go and find the opportunities for better link building. Upon your audit, you can get higher opportunities to gain quality links which can improve your overall link building. Whether you can put better stress upon improving the domain authority, or you can create more quality content to improve your chances for better link gain.
When it comes to improving your site‘s SEO with the backlink, you need to make sure that you are working from time to time on backlink auditing. It will not only help you to gain better links to your website but also make your website credible enough.