There are various reasons businesses are taking to the Internet. Online presence matters as it raises potential gains when it comes to leads. And customers and other companies conduct research first before deciding to engage with a particular business.
One of the tools that could make or break your business online is your website. What kind of content do you have? Is it attractive enough for your visitors? If increasing your traffic and conversions is the goal, the following will help you make your website more customer-friendly:
Strategize Your Content
One thing to remember about marketing your business is that a surge of customers won’t come overnight. It’s a long-term game you must learn how to play. Visitors who look into your content will immediately decide if they want to be your customer. Your content needs to be delivering the right message as fast as possible so you can get customers flocking to your business.
Markets are condensed with products and services similar to each other, but whoever can get people’s attention is the sure winner. Unfortunately, only a tiny fraction of businesses creates a content strategy they can use for future reference. A documented process will give you the right tools for marketing and successful plans you can replicate for subsequent campaigns.
Improve Loading Speed
Capturing your audience is not just about creating a good content strategy. Your website has to perform fast as well, with no more than over three seconds of loading. The quicker you can deliver your message, the more likely visitors will stay around to hop from one web page to another. Any loading speed longer than the ideal three seconds can already discourage over half of the target audience.
Internet users want improved speed and the convenience it brings. If your website loads too slowly, nobody would want to stay, and you’ll lose conversions that way. A customer-centered website creates a positive experience. You may want to enlist assistance from digital agencies such as Connective Web Design to improve your business website’s speed. Such companies combine design and marketing with helping businesses achieve their goals. Most specialize in web design that can capture attention with content, layout, and speed.
Identify Your Target Market
When you started your business, what kind of people did you see as your target market? Are they still your primary audience, or have you expanded your clientele since your company scaled? In every type of business, it’s essential to center your products and services around the people you want to serve. That’s how you can formulate the best possible strategies, including the website you create for the business.
Knowing your customers is one of the basic steps to get back a substantial return of investment (ROI) from your investment efforts. The best way to do this is to search for a niche where you can focus on a small market. Even long-established corporations find it difficult to please everyone, which is of course impossible to achieve.
You can identify your niche market by using these key factors:
- The type of industry you belong to
- Your geographical location
- The needs of your specific market
- The role of people you serve
- Characteristics such as age, gender, and income level
- Interests and personality shared by your demographic
Make Your Website Mobile-Responsive
Most of the world’s population is using mobile phones to communicate. It’s the one device they carry anywhere, so that’s another advantage you want to utilize.
Mobile-responsive websites are easily viewable on small screens. In the United States alone, adults spend over five hours on their phones daily. A good fraction of that is shopping online using a mobile app or service. That means your website must offer a positive user experience even on smaller devices.
E-commerce businesses factor mobile responsiveness into their success. Web stores that have engaging and easy-to-read content and smooth navigation make people stay to browse longer. That’s a recipe for more traffic and conversion rates. Competitor businesses lose their edge and miss out on profits when they can’t make people stay longer on their websites when viewed on smartphones, tablets, and laptops. Negative experiences can make a business lose out in search rankings and profits.
Create A Sitemap
Some Internet users may require a bit of help when navigating a website. A sitemap will help browsers view the structure of your content. Sitemaps must be easy to navigate, and they should lead your audience to the information they seek with as few clicks as possible. A sitemap also helps various search engines land on, crawl, and index your website right away. It’ll be easier for search engines to pull your content as a search result when you have one.
Sitemaps have two kinds: HTML and XML. The latter can be broken down into four types: mobile sitemaps, video sitemaps, news sitemaps, and image sitemaps. When webpages are correctly linked, it’s easier for search engines to find them—especially if your website is relatively new—with a few extra backlinks. Sitemaps can also be handy when you’re running an e-commerce website with tons of web pages.
Establish An Authentic Connection
How does a business form genuine relationships with strangers? It’s the same way how an individual finds true friends: be yourself. It’s different today when people want to get to know your brand a little better. They want to connect to the human side of every business they find helpful and eventually find meaning in. Your authenticity is what draws them in and establishes loyalty among the population.
Your story as a brand lets them know how you started as someone with a dream of having the business you’re scaling now. Humble beginnings and noble intentions relate people to you and your business. Bring authenticity into your brand by telling your story in a conversational tone. And never forget to be truthful about the facts you want to share. Nobody’s perfect, and customers can find the good in honest mistakes because they learn along with you and your company.
When your business website is centered on the convenience and satisfaction of your customers, this makes it easy for them to engage with your content. Your website can top the search engine rankings, get massive amounts of visitors, and have a higher chance to convert browsing into sales. But before that happens, you must do the necessary work so you can speak loud and clear to your target market through your website.