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Monday, August 23, 2021

7 Ways to Improve Your Digital Marketing Strategy

A digital marketing strategy is a step-by-step guide towards reaching a set of specific business goals. It has become a necessity rather than a luxury in order to survive in today’s digital landscape. But aside from implementing a digital marketing strategy, you must also take steps to ensure it is delivering measurable results on a regular basis. Continue reading to find out how to maximize your digital marketing strategy today. 

  • Consider email newsletters 

It is a common myth that email newsletter marketing is dead. Email newsletters are one of the oldest and most trusted forms of digital marketing and can provide you with one of the highest returns on your investment. They inform your customers of any upcoming developments as well as how they can benefit from any current sales or promotions. It is one of the most cost-effective methods of digital marketing and one of the few that can be implemented with little to no instruction or training. With the option to engage with your customers on a personal level and promote a brand-new product or range to your intended target audience, it has the potential to build customer relations and increase conversion rates. In 2019, global email users reached 3.9 billion with this figure set to grow to 4.3 billion in 2023. The email has stood the test of time as one of the oldest digital technologies still in use today and is only set to surge in popularity as time goes on.

  • Increase site speed 

Site speed is a key determining factor for a growing number of customers. As consumers have grown accustomed to lightning-fast connection speeds and widespread internet access whenever and wherever they may be, subpar loading times can be unnecessarily frustrating. It can also affect your bottom line by wasting valuable company time and money. There are, however, a number of steps you can take to increase site speed and improve your digital marketing strategy. Consider switching your web hosting provider. As a small business, don’t be tempted to choose the cheapest option. You should also be wary of providers offering packages with no refund guarantee or without weighing up the pros and cons beforehand. Your page sizes may also be too large, or you have too many third-party extension plug-ins. Taking the time to give your website a quick once-over can save you a considerable amount of time and money in the long run. 

  • Update your website on a regular basis 

Ensuring your website is maintained and kept up to date on a regular basis is one of the most important steps involved in owning a digital business. By neglecting your website, you not only run the risk of losing a substantial amount of money, but your customers are less likely to shop with you based on outdated or incomplete information. Broken links are one of the most common SEO-related problems. A broken link is a hyperlink to a webpage that no longer exists or is only partially complete. By failing to update your website on a regular basis, customers may become frustrated by dead ends and take their business elsewhere. You must also ensure your business is mobile-friendly and includes clickable links so mobile users can enjoy the same shopping experience as desktop users.

  • Try cross-channel marketing 

Cross-channel marketing, or omnichannel marketing, is the process of managing your brand’s digital content across social media channels, apps, websites, and word-of-mouth recommendations. It provides customers with a consistent shopping experience across your entire online presence and allows businesses to collect customer data from a wide range of online sources. With screen time soaring at an accelerated pace, a cross-channel marketing approach has never been more important. Users are being exposed to a growing number of targeted ads, emails, and commercials. By incorporating cross-channel marketing into your digital marketing strategy, you can ensure your brand stands out from the crowd in such an oversaturated market. 

  • Start a conversation 

Conversational marketing is the name given to inbound marketing strategies that engage with customers to convert leads through a series of activities driven by meaningful dialogue. For example, Facebook Messenger allows brands to answer customers’ queries or just have a friendly chat on a one-to-one level in a relaxed, informal setting. As well as increased flexibility, it allows businesses to personify their customer service delivery and engage with their loyal customer base in a way that suits both parties. Ride-sharing giants Uber and Lyft have also capitalized on the success of conversational marketing. With customers informed of their driver’s whereabouts every step of the way, they are able to keep track of the status of their order in real-time. By doing so, they have reduced the number of steps involved in hiring a nearby driver and provided a streamlined user experience for their customers. 

  • Enhance brand visibility

For businesses looking to stay ahead of the curve and stand out from the crowd, visibility is key. Despite curating a solid digital marketing strategy, your brand could be getting lost in the digital divide. With over half of online searches now conducted by voice command, improving your SEO ranking should be one of the first steps in your digital marketing strategy. You must not only optimize your website for voice search but take the time to monitor your brand’s visibility on a regular basis and make adjustments as necessary. There are several different ways of boosting your SEO rankings. For example, website loading speed, active hyperlinks, broken links, keywords, and site traffic can all have an impact on how your website performs in SEO rankings. By knowing how to enhance brand visibility, you can meet your business goals and improve your digital marketing strategy. 

  • Ensure your content is sharable 

Sharable content is the key to expanding your online presence and improving your digital marketing strategy. By curating compelling content that users can share with their friends and family members on social media, your brand will be exposed to a wider consumer pool and can generate greater profits over time. In today’s digital landscape, sharable content can boost brand visibility and allow you to tap into current trends and crazes to relate to your existing customer base as well as the general population on a global scale. Several different types of content typically perform highly online and on social media. For example, lists, how-to guides, videos, GIFs, memes, opinion pieces, and inspirational news stories tend to fetch far greater likes, comments, and shares than educational pieces, case studies, electronic books, and product pages. By knowing how to curate content that appeals to your intended target audience, you can grow your business and improve your digital marketing strategy today. 

A solid digital marketing strategy can have a positive impact on the success of your business going forward. With a wide range of benefits for you as well as your customers, it can thrust your company to brand-new heights. If you are unsure where to start, consider email newsletters, increase site speed, update your website on a regular basis, try cross-channel marketing, start a conversation, enhance brand visibility, and ensure your content is sharable. 



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Daniyel Carlson
Daniyel Carlson is a Young Researcher in the field of Data Science & Analytics having research experience of more than 8 years. He has a Masters in Computer Engineering and currently serves as an Editorial Assistant in IGI Global, United States of America. Daniyel also holds honorary positions in the Associate Member of Institute of Research Engineers and Doctors, International Association of Computer Science and Information Technology, International Association of Engineers, Society of Digital Information and Wireless Communications.

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