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Monday, November 29, 2021

12 Things to Know Before Starting a Career in Online Marketing

Here are the twelve things that you must keep in mind before you start a career in online marketing!

1. Determine if marketing is really for you

Start by carrying out research to determine if marketing is something you want. What does the marketing job involve? Make a decision based on your goals. Today, most marketing jobs are conducted online, although offline marketing is also used for example TV, radio, and newspapers, they are becoming less popular. 

Being a marketer Involves three critical elements: Creativity, analytics, and psychology. Marketing involves being creative, it also includes several analytics jobs, such as a professional SEO agency, copywriter, media planner, and social media manager. Therefore, always conduct research online to identify your marketing field of interest.

Some of the fields in marketing include:

  • Search Engine Optimization
  • Paid Advertising
  • Content Strategy and Marketing
  • Social Media Marketing
  • Web and Conversion Optimization
  • Copywriting
  • Inbound Marketing
  • Email Marketing

2. Choose your Area of Interest

You can’t do everything in marketing. Choosing your field of interest is a very good thing since doing what you love will keep you motivated. Some of the jobs that are in high demand in the marketing field include Content creators, user experience analysts/optimizers as well as data researchers. There are so many quizzes online that can help you identify the type of field you may go for. 

3. Research job requirements

Before you go into a certain career, you would want to first research the companies as well as the requirements for some specific marketing positions. This is very important since not every company has the same requirements for business and the skills they are looking for can vary. Washington, Dallas, and Atlanta startup jobs, for example, offer a wide variety of marketing positions that require specific skills and years of experience. You don’t want to apply for a job that doesn’t match your skills, so make sure to do your research first.

4. Get some courses

Once you understand the skills that are needed and the requirements most companies want, that is when you can decide to enroll in some online courses. So many entry-level marketing courses are available online, some are even for free. This will give you a good idea of the field and help you cover the basics. YouTube can also help you with certain courses.

5. Attend networking events

To succeed in marketing, your contact base needs to be large. You can attend networking events where several other marketers socialize and share their experiences. Begin by attending some local events and slowly engaging with people. 

6. Get some coaching

When you start connecting with significant individuals in your network, you’re on your way to being a successful internet marketer. People and trust are at the heart of marketing. Most marketers connect effortlessly with ambitious target-oriented people. As a result, by expressing your objectives, such as starting a marketing career or finding new work, you may draw possibilities to yourself. Many people are interested in learning more about this and will ask you several questions about how you intend to attain it, what jobs you have in mind, and so forth. 

They may view you as a novice at this stage, someone they can assist and teach. And marketers like passing on their knowledge to others. If they are willing to assist you and express an interest in your professional development. Follow up with them regularly and listen to their advice. Marketers are extremely busy, and if you don’t show up, they’re not likely to show up. If you’re able, try to assist them too. It’s something you must demonstrate rather than tell them. If you’ve decided to pursue a career in design. Don’t ask if you may change their Facebook profile picture. Simply do that and inquire if they are satisfied with the current one.

7. Start your blog or vlog

This is an area that is underappreciated. Marketers are people who like interacting with others. Web blog or vlog when we aren’t chatting to other people or attempting to come up with the next big marketing concept for how to engage people. Blogging allows you to share your voice, thoughts, and technological prowess with the rest of the world.

You’re more than ready to start your blog now that you’ve chosen your subject of expertise, taken some online courses, extended your network, and received some mentoring. A large number of blogs exist in every marketing area, and you, as a beginner marketer, will never be able to compete with these superstars.

Don’t be afraid. The internet is large and you create your unique brand by blogging about the relevant topics. You might even wind up as a blogger specialist if you have excellent writing abilities and say no to any job on the market.

8. Do some free-work

You must first establish that you are a true marketing hero. Because you don’t know a lot about marketing at this point, particularly when it comes to new trends in the world of online marketing.   There’ll always be some new feature that your prospective employee or customer is unaware of. They will undoubtedly listen to you if you present it to their notice and explain (preferably, illustrate) how it would increase their profits. 

You may also create a list of family members, friends, and your friends who have companies or who work as managers in companies.

Contact them and let them know what you’re up to and your professional objectives.

Make an offer to their company for your services. This may be done in a variety of ways, but keep in mind that you don’t want to come off as pushy, and make it clear that you want to help them for free. This will be used in your portfolio.

Obtain approval and begin working on the project. Yes, it’s free, but you might be discouraged.

Report on the findings and make plans for future actions. This is your chance to shine and give a well-written report on what you’ve achieved, studied, developed, and so on. This is when you are truly selling, and if you did a good job, they will ask you to do more work.

9. Why marketing as a career – the motivation

It’s fantastic if you find yourself working enthusiastically even late at night. However, this does not rule out the possibility of a career in marketing. Keep in mind that everyone struggles with motivation at a certain point. You might become encouraged by reading books or articles about people who have achieved success in marketing and how they accomplished it.

10. Start asking for money

Once you have a business with individuals and give them your free advice, you would be amazed at the number of people that are eager to pay you for your services. People will adore you if you are enthusiastic about what you do and provide results. You could be asking yourself, “How can I, a new marketer, charge money for my services?”

People don’t respect you and think your advice isn’t important if you don’t ask for money or only ask for a small amount of it. Even when you’re broke, it’s alright to say no to individuals who offer you a low-paying job. Something better will arrive. People are going to take you more seriously and be inclined to get into business with you if you ask for a reasonable service charge.

The following is a decent approach to figure out your fee:

  • Inquire with your contacts to see whether they have lately purchased these services as well as how much they paid. Make a note of the number.
  • Conduct a Search on Google for that kind of service and call some of the sellers who appear on the first page of search results, as well as those who appear on the fifth page. Request a quote through email or phone, and note down the number. Some of them may also include pricing on their websites.
  • Evaluate these figures and decide how much you’re willing to charge for your services. If you have your number down. Double it! Odds are that if you are starting you are asking too little for your services. The worst that can happen is just a rejection from the client. This gets you in negotiation.

11. Re-evaluate your market position

After you’ve effectively closed a customer and produced the agreed-upon outcomes (and everyone is satisfied), it’s time to choose what type of marketing job you desire. Freelance work, that’s what you have done thus far. Skilled freelancers can make a comfortable life (even more than executives). However, it is not all about the money. People are different, and what motivates us at work might also differ. You must consider the future. Do you want to become your boss and take on all of the responsibilities while still reaping the financial rewards and living a stress-free lifestyle? Or do you want to work for a firm and be a part of something greater, with little stress and much more fun with your coworkers? Becoming an employee or self-employed has numerous advantages and disadvantages. In several situations, self-employment can result in the establishment of a marketing agency. Which is a whole other notion and possibly a discussion for another day.

12. Continue to learn

Marketing, like all other aspects of life, is constantly changing. You can read certain books or articles on marketing at least 2 times every week.  You can also watch videos on YouTube and listen to podcasts. This gives you a chance to maintain your professional status. Collect ideas on a variety of subjects. You could make much better use of your Social media browsing time. Collect blog and social media concepts, for instance. Take a look at the most recent web design developments. 


There are several things to consider before embarking on a career in internet marketing. This involves determining which marketing area best suits you, learning about the subject – taking classes and receiving coaching, attending events and building your list of connections, creating a blog, and performing some free work. Setting long-term objectives and deciding whether you want to be a freelancer or an employee, and starting a good habit of studying about your industry.

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Kiara Dawson
Kiara Dawson comes from an Engineering background, with a specialization in Information Technology. She has a keen interest and expertise in Web Development, Data Analytics, and Research. She trusts in the process of growth through knowledge and hard work.

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