You’ve put your business plan into action, you have a company name, your products, and you have your location. What’s next? Some new entrepreneurs may think that’s all they need to get their small business started, but there are many more things that go into running a successful company. While some small businesses may do well with these simple things, they’re still missing one very important thing: their brand.
What is a brand? A brand is more of an abstract, intangible thing. It’s not your company’s name or logo (although it can help with the creation of those things), but it’s more like your core values and your entire reasoning for starting your business. Once you’ve created your brand, you’re ready to utilize more tools in order to attract customers to your company.
Create a Logo for Your Business
Every business should have a logo, no matter how big or small the company is. A logo is usually the first thing potential customers and clients see when they imagine a business, and when they physically see it. There are seven different types of logos so it’s important to choose the type that will work the best for you and your business.
Creating a mood board that represents your company may be one of the easiest ways to come up with an idea for your logo design. Your company mood board (it can be either physical or digital) should consist of things like photos, words, and colors that describe your business. This task can also help develop ideas for your company’s website, as well as your company’s brand altogether.
Create a Website for Your Business
All professional businesses have a website. It’s the landing point for everything associated with your business: products, services, prices, contact information, hours of operation, location, etc. Having a website allows you to attract customers through Google, and can even serve as one of many tools for recruiting employees for your company. In fact, there are recruitment agencies that specialize in career site technology to give your website a mobile-friendly design as part of your candidate attraction strategy.
You can also list where you can be found on social media on your website; and yes, you should have social media accounts for your business. Living in a digital world, social media is used for so much more than just keeping in touch with friends and family. Having business pages on social media allows you to advertise a portion of your business to a greater audience that includes current and future customers/clients, as well as potential employees.
Create a Blog for Your Website
While your business’s website will give all the information on your products or services, a blog can go deeper and provide more details about what you’re selling. For example, if you’re a company that sells health products, such as protein powders, your blog can feature different recipes that can use your products. Or maybe you make personal care products, and a face wash you sell can also be used as a body wash. A blog goes into more depth about the features and benefits of what you’re selling. Also, if your business has new and exciting products or services coming, a blog can notify your current customers and get them excited about what’s to come.
Blog content is also easy to translate into social media posts. If you’ve ever wondered what exactly you should post on your social media sites, having a blog can help you come up with content, and vice versa. Blog posts also drive more traffic back to your website, where traffic can become potential customers, just make sure you’re keeping your website up to date, as an outdated site can cause you to detract visitors to your site.
Your business is so much more than just the products and services you offer. It should tell a story of what your company does and represents as a whole— your brand. Your products shouldn’t be the only thing that represents your brand. Your logo, website, social media profiles, and blog should all work together to communicate everything about your business.