In today’s world, if you’re hoping to have a successful business, it’s crucial that you have an effective and professional website. This is like your digital shop-front, providing a place for people who are interested in finding out more about you or your business. Many people will typically start their search online, so it’s critical to have a website filled with helpful information and gives off the right impression of your business.
Another important factor with having a successful website is keeping it up to date, which is something that a lot of businesses struggle to do for various reasons. It’s key that you can make a conscious effort to keep your website updated so that your customers have the right information when they need it.
With that in mind, let’s take a look at three of the different ways that you can make sure your website is up to date.
Make sure your contact information is consistent on your website and across all online platforms
One of the most important places to being when it comes to maintaining an up-to-date website is to make sure your contact information is kept updated across all of your online platforms, especially your website. This is particularly important if you have recently moved premises or if you have expanded and now have multiple locations.
If your customers find different contact details for your business across the web, including your social media, it could play havoc with your ability to rank well on search engines. It can also cause great frustration amongst your audience and potential customers, especially if they can’t get in touch with you.
Make the most of new images available for use
Take the time to assess and review the imagery that you have on your website at the moment. Do they look modern and up to date, and do they give off the right impression of your business? If the answer is no and the imagery is starting to look outdated, it is time for an image refresh.
Luckily, this does not have to cost a lot of money. You can use resources like ClickASnap to get the imagery you need, with a photo-sharing platform that encourages photographers from all over the world to share their work.
Regularly update your blog posts on your website
The third and final piece of the puzzle is to make sure you update your blog post section regularly. A lot of business websites have blogs, but they do not update them regularly. If someone heads to your blog section and the last post is from 2019, it does not look very good, right? Instead, you need to commit to a consistent posting schedule. Posting a blog post once every week is a good way to show yourself as an expert in your industry while giving your SEO efforts a boost.
The importance of having a website that is fresh and up to date cannot be ignored. If someone lands on your website and they are met with outdated information, it is only going to cause frustration. They may assume that you never update your website, so they may click off and go elsewhere. Not only will this likely mean that you lose someone to the competition, but it will increase your bounce rate as well, which is not going to help you in terms of your search engine ranking and organically building your visibility on Google. So, it is important to dedicate some time to keep your website fresh and up to date.