Most people today search on the Internet to save their time and efforts. In 2020, 93% of US consumers searched online for a local business. That’s a considerable number. But have you ever questioned why some companies come on top of the Google search results when you look for something ‘near me’ while others don’t? That’s because most of the results are not locally optimized.
Local SEO is a part of digital marketing where the businesses are optimized for local search engines. It can help your business rank above in the search results and stay ahead of other market players. If you want to attract customers or improve your visibility, you can contact agencies like https://hookagency.com/roofing-marketing/seo/ who specialize in it.
It plays a vital role in helping the business perform better in the local search results. If you have a small business, it becomes even more critical. As you need to target local customers, local SEO can prove to be helpful for you.
When Should You Use SEO to Boost Your Local Roofing Business?
First, you need to understand that not all businesses need local SEO. SEO strategies work for big companies that want to target a wide range of customers. But for small businesses and service providers, the range of target customers is narrow. Mostly, they look for customers in their neighborhood or a specific location.
So, if you offer roofing services within a particular area, you would want customers from in and around that area. So, in this case, local SEO will help you. If you have optimized your content or listed your business through local marketing strategies, you can get the results you want.
Tips to Boost Your Local Roofing SEO
Use Location-Specific Keywords
If you want to feature on top of the list of roofing businesses in your area, you must use location-specific keywords in your website or content. You can dig in some most popular keywords and choose the one that’ll help your business grow.
For instance, you can use words and phrases like roofing contractors or roof repair services and then pair them with the location you’re operating or want to get customers from.
You can expand the list of keywords based on the services you offer and the areas you cater to. This will help those customers reach you who are looking for a specific service in your area.
Implement It Throughout The Website
Once you have selected a set of keywords, you have to ensure that you’ve incorporated all those terms into your company’s website and social media content. This will help your potential customers to find you easily.
So, for example, if a customer is looking for roofing services in Houston, they’ll be able to find you immediately in the search engine. If you use location-specific keywords, you’ll have higher chances to appear in the local search than your competitors.
Ensure you also add them to the page title, metadata, service page, blog, and anywhere you’re posting your content. This will boost your business ranking in the Google search engine results.
All these tips will help boost your business’s visibility in the search engine. The more your roofing service appears in the results, the better chances it would have to attract customers. Your customers will also be able to find you easily.
But to reap the most benefits from the local SEO, it’s advisable to hire a professional company.
SEO can be time-consuming and requires constant attention. By outsourcing the local SEO marketing to a professional company, you can focus on your business. As they have the tools and are aware of the changing SEO trends, they will help you stay ahead of your competitors.