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Tuesday, October 12, 2021

Struggling with Profitability? Focus on Making These Sound Financial Decisions

Undeniably, financial management is an indispensable part of every company, whether big or small. After all, every entrepreneur wants to increase sales and maximize profits, but unfortunately, this isn’t as straightforward as it sounds. In today’s competitive corporate landscape, financial management goes beyond bookkeeping and bank reconciliation. Business owners have to keep a close eye on money management practices to ensure profitability. 

Likewise, they have to analyze financial statements to determine the company’s financial standing. From preparing for survival during the economic downturn to expanding the business to the next level – entrepreneurs have to keep up with finances for many purposes. So, do you have any clue about your firm’s financial standing? As a competent entrepreneur, you must prepare an annual budget for the business to manage finances all year round. 

At the same time, you have to improve your credit score, manage debt, and prepare financial forecasts. Effective financial management practices can take your business in the correct direction, opening doors to success and growth. If you have been struggling with profitability, make sound financial decisions and see your business thrive. Here are some tricks and tips. 

  • Improve Cashflows

Are you good with numbers? A significant part of financial management is about managing and crunching numbers. You have to monitor income, calculate outflows, and ensure the business has sufficient cash available to cover routine expenses. In case you encounter trouble maintaining the cashflows, spend some time learning the ropes. You can complete master’s in accounting online while managing the business’s finances. 

With proficient financial skills, you can take strategic measures to improve cash flow. Perhaps, you can encourage customers to pay on time by charging a late payment penalty. Similarly, you can offer them cash discounts on early payments to increase cash inflows. Besides this, entrepreneurs can also negotiate favourable payment terms with suppliers. In addition to ensuring cash availability, these strategic practices can eliminate the likelihood of liquidity problems. 

  • Maintain a Good Credit Score 

Is your company’s credit history up to par? The time you take to pay the credit card bills and debt payments reflects on your credit score. Thus, the longer business owners take to make repayments, the lower is their credit score. In short, it determines the creditworthiness of a business. Banks and financial intermediaries carefully examine credit scores before giving out loans or any funding. 

Therefore, every business should maintain a healthy credit score to ensure financial success. You can pay off debt timely and keep balances low on credit cards. It will assure lenders you are a responsible borrower, improving your credit score and financing prospects. 

  • Explore Investment Opportunities 

When it comes to upscaling business profitability, entrepreneurs usually look within the company. While some decide to cut back on costs, others increase prices. What if we tell you there are numerous other sources to expand income? Well, you can invest a small chunk of profits outside the business and enjoy lucrative returns. You can buy stocks of other companies to earn annual dividends. Similarly, business owners can purchase bonds and securities to gain higher returns. 

However, if you have a low-risk tolerance level, stick to fixed deposit accounts. They provide a fixed percentage of interest on your total savings, offering a steady income. Additionally, entrepreneurs can also invest in cryptocurrency since it is making waves in the digital world. But remember, you must diversify your portfolio to mitigate the risk. Instead of investing all your money in one place, spread the investments across different forums. 

  • Understand Financing Risks & Rewards

Most business owners are afraid of external financing due to hefty interest payments. On the other hand, some entrepreneurs acquire loans for every substantial business expense, such as installing new equipment, plant, etc. Although companies need additional capital to grow, you don’t have to make financing decisions in haste. Instead, you have to understand the risks and rewards of financing to make a decision that is in the best interests of your firm. 

For this, evaluate the interest rate and calculate the interest coverage ratio. It will determine how many times your profits can cover the interest payments. If the number matches the loan maturity date, you can go ahead with the loan application. Similarly, you have to calculate the cost of the loan and return on investment. In case the returns are lower than the overall cost, it means external financing won’t help your business generate higher profits. Honestly, carefully assessing the financing decisions can save your company from substantial losses. 

  • Evaluate Financial Statements Quarterly

Usually, people think the entire purpose of making financial statements is to determine the profitability levels. In reality, financial statements serve a bigger purpose. It highlights the business’s total costs, revenue, and expenses, helping you cut back on extra spending. Likewise, the statement of financial position reflects the company’s financial assets. You can catch sight of assets and liabilities to determine how much resources you need for expansion. 

Although accountants prepare these statements annually, business owners must evaluate them quarterly to find space for improvement. If revenue growth has been stagnant for the past two quarters, you can implement innovative marketing campaigns to boost sales. Similarly, if the liabilities increase, you can invest in more current assets to avoid liquidity risk. 

Final Words 

Nowadays, every entrepreneur wants to increase business profitability, but the question remains how? Effective financial management can strengthen a company’s position in the competitive marketplace, letting owners to upscale operations. With sufficient capital available, you can invest in new machinery or expand the business overseas to boost profits. In short, it will help you make sound financial decisions that can contribute to the company’s success.


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Kiara Dawson
Kiara Dawson comes from an Engineering background, with a specialization in Information Technology. She has a keen interest and expertise in Web Development, Data Analytics, and Research. She trusts in the process of growth through knowledge and hard work.

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