Google Discovery Ads has revolutionized the manner in which you advertise these days. Google launched Discovery ads in Beta in the month of November 2019. Prior to knowing in depth about the Discovery ads, let us find out what is Google Discover.
Google Discover- What is it?
It is a term that replaces Google Feed and presently there are more than 800 million users of this application. This app helps users to take action by letting users personalize their newsfeed. However, the users must have the app installed on their device regardless of whether it is an iOS or Android-driven device.
As compared to Google search which allows you to get answers to a specific search, Google Discover’s main aim is to offer an answer to the user before he even asks for one. As you communicate with Google Discovery, the search engine major learns more about you and accordingly can customize the newsfeed as per your preferences and likes.
Remember, the Google Discovery ads cost is not much and ranges between $1 and $2 on the Search Network when taken on an average.
What is Discovery Ads Google?
Google rolled out Discovery Ads in the beta form. This allowed PPC professionals to target ads on the basis of Google Discover features. The main objective of the ads is to allow consumers to realize what they want even before they are able to conduct searches. In other words, these ads “rather than responding to a pre-existing demand, they generate demand, which is what search ads are typically utilized for anyway”.
And where do Google Discovery ads show? You will find these ads on Google’s Discover app aside from appearing on Gmail and YouTube. We know that Gmail has over 1.5 billion users per month. And YouTube is the world’s second-largest search engine.
Discovery campaigns Google ads are visual and extremely enticing. You might see them in form of carousel ads that will allow you to see multiple images and videos all clubbed into one video. Also, these ads are interactive and engaging.
When must you think of the Google Discovery Ads Setup?
Discovery ads Google are ideal for you under the following circumstances. These are as follows-
- If you are looking at driving conversions with media with a planned marketing objective in mind. This can be better understood with an example. If you want to improve sales through website visits, sign-ups for newsletters, and so on.
- You want to appeal to new consumers with the help of this medium. If you share visually rich ads on feeds on any Google property, these ads can help grow interested in your ads from prospective customers when they try to explore new brands.
- When you want to connect with your loyal and regular consumers. You will definitely have customers that return again to your brand to see ads that they find interest in. This increases the chances of driving sales from these very customers when you set up a Discover ads campaign.
How to create Google Discovery Ads?
If you are interested in creating Google Discovery ads, you must meet the following eligibility requirements-
- You must adhere to the Personalized advertising policies as well as Google Ads policies
- You must also have sitewide tagging in your account
Campaign settings that include targeting and bidding are automated so that you can save time and facilitate the delivery of the ads for optimum performance and returns. This, however, will depend on your marketing objectives, the budget you have assigned for the campaign, and the bid that you opt for.
However, there are a few settings of Discovery ads Google that you will not be able to adjust. These include the following-
- Method of delivery
- Device targeting
- Manual bid strategies
- Contextual targeting
- Frequency capping
- Placement targeting
- Ad rotation
Features of Discovery Campaign Google Ads
In order that you derive the maximum benefit from these ads, keep these aspects in mind for better performance-
Machine learning and Discover ads Google
While you are setting up Discovery ads, you will have to enter the URL of a landing page, one image, your business logo, five descriptions, and five headlines. From here onwards, Google will use these inputs to display the best possible combinations. In fact, in the area of responsive search ads, Google is trying to automate the optimization process for the ads.
Discovery campaigns Google ads are interactive
We have read above that these ads are enticing and interactive. Aside from advertisements on YouTube and Display, as an advertiser, you will now have other avenues of advertising and attracting consumers both old and new ones.
The reach of Discovery ads is more than just Discover
By leveraging on Discovery ads, the reach is not just restricted to the 800 million+ users across the globe on Discover. But you can reach out to clients through the mobile home feed of YouTube and also social tabs of Gmail.
Same target audience with a new avenue for reaching out
The fact that Google’s discovery ads have their own campaign type is proof enough that these ads are and will be crucial for Google even in the days to come. So, what you are doing is following a “plug and play process” and providing the inputs according to your marketing objectives and Google is optimizing them in the best possible combinations for your advertisements.
In a nutshell, if you invest in these Discovery campaigns Google ads, the chances of reaching out to your target audience are more given the fact that Google is taking care of the optimization process of the ads.