If you are planning to develop brand awareness, tap into the potentialities of social media influencer marketing. Nothing works better than this. Around 81% of marketing professionals that used influencer marketing, 51% were of the opinion that the results “far outnumbered” brand created content.
Influencer marketing is cost-effective. Regardless of the size of the company, this marketing avenue can be used by business owners of various sized companies. A number of marketing measures work like referral programs and contests that actually pay-off.
How do social media influencers make money and how much do social media influencers get paid?
First of all, let us find out how do social media influencers make money.
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Create high-quality content
With the help of influencers, you can develop content that is relevant. This is because influencers are aware of the niche they are catering to. So, it will be easier for them to create content that will meet client requirements and serve the purpose. It will also help their followers to stay connected.
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Contests
One of the best influencer marketing strategies is product promotion. Another effective strategy is to give positive feedback about them. Digital marketers can take this opportunity to make their products well-known and popular by facilitating traffic to their respective websites.
Influencers can also strike up a conversation with target clients and prospective customers if a contest is arranged. Influencers can engage consumers in fruitful conversations. Thereby convincing them how good the products and services of the brand are.
Depending on what you sell, two of the best social media platforms are Facebook and Instagram. More about Instagram influencers and how do influencers get paid on this platform has been highlighted in the latter part of the post.
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Referral programs and influencers
If you set up referral programs where you allow influencers to play an active role, you will be able to calculate your ROI better. According to a study that was conducted by the microblogging site Twitter, “there was a whopping 88% increase in the purchase intent of consumers when the products were promoted by a trusted influencer”.
In order to make the referral program a success, you can assign a promo code to each influencer and they, in turn, can share the code with their respective followers through content.
So, in such an arrangement, as an influencer, you get paid by the brand you are promoting and in turn, you are giving access to your followers so the outreach is much bigger.
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Guest post from an influencer
Influencers have many followers sometimes more than any celebrity. They are well-known faces in the arena and have earned the trust of the audience. However, you must have genuine followers and not fake ones.
Being a social media influencer, if you are able to give access to the brand you are promoting, you get paid and at the same time, the brand owner is able to earn profits too. So, it is a win-win situation for both.
If you have an influencer that can write a guest post for your blog or website, as a business owner you will be able to promote your products on multiple platforms. The blog link can be shared by the influencer so that it draws traffic to the target website. This increases the digital footfall to the website.
Why social media influencer marketing works?
Since time immemorial, the very concept of word-of-mouth has proved to be an effective means of promoting your brand, products, and services. As such, someone has rightly said that “influencer marketing is a digital form of traditional word-of-mouth” marketing or promotion.
However, one main difference that can be cited between digital-driven marketing and traditional word-of-mouth marketing, you will be able to track or monitor how your digital marketing efforts pay off because you can measure the response and the feedback on electronic media and analytics.
One of the main advantages of seeking help from social media influencers is that influencers long before they start functioning as an influencer already have quite a number of followers. They have loyal followers that consider these influencers as experts in their own fields and if experts like them recommend products and services, they are considered as genuine recommendations and rather suggestions too.
As far as choosing social media platforms for influence marketing is considered there are many. But you will choose the one that will serve your purpose that will be able to draw prospective clients to your virtual shop.
One of the best and most sought-after social media platforms for influencer marketing is Instagram. More about how Instagram influencer marketers make money will be discussed in the later paragraphs.
How do Instagram influencers make money?
You must have heard about bloggers and YouTubers, similarly, Instagrammers have two essential factors to boast of that prove to be the driving force for garnering growth of companies. Influencers on Instagram have “reach” and “influence” that help in getting your target audience.
Do you need a certain number of followers to earn as an Instagram influencer? There are a few factors that will determine the same. For instance,
- Which niche are you in? Are you in beauty, food, fitness, and fashion? These niches are most sought-after and it is easier to entice your audience if you have expertise in these niches.
- It also depends on how active your followers are.
- Whether or not you can earn well will depend on what revenue channels you prefer to explore.
How will you make money as an Instagram influencer? Let us find out if you want to know how to work for Instagram.
Work in tandem with brands
For the audience, an influencer is a trendsetter, someone who tries out things and then conveys the message of whether it is worth a try. An important aspect of these professionals is that whatever their opinion is it gets acceptance and respect from almost all quarters.
As an influencer, you earn money not for having thousands of followers but for companies or brands to tap into the potential you have to convince your target audience about a particular product or service.
How do influencers get paid (Instagram)?
If you are a veteran as an influencer, you can be selective about the brands that you want to represent. You are an influencer. You are allowing the brands to access your own followers so you must get what you deserve. Make sure you are not underpaid. According to a survey that was carried out, it was seen that 42% (out of 5000 influencers) earned anything between $200 and $400 for every post.
With the help of your Instagram Analytics report, you can find out the engagement rate. It is calculated by dividing total engagement by the number of followers.
It is basically a mutually beneficial relationship between the social media influencer and the brand. You get paid as an influencer and in turn, the company earns profits.
