Ten Business Strategy, Lessons from a Unicorn- Zilingo

    It was just a small distance from becoming a unicorn! Ankiti Bose and Dhruv Kapoor’s Zilingo which started way back in the year 2015 came very close to becoming a unicorn just after 4 years of its launch. And a startup can learn numerous lessons from a unicorn.

    Thanks to their unique startup marketing plan and their decision to focus on the business-to-business marketing plan for startup. 

    Among all the strategic steps they have adopted according to the CEO and co-founder Ankiti Bose, “Scaling down our business-to-consumer (B2C) business is definitely one of the toughest decisions we have made recently” and one of the main strategies. 

    Another startup marketing strategy that they adopted was that they decided to launch a consumer-focused “fashion marketplace”

    Unlike what other business entities follow with regard to their marketing strategies for startups, Zilingo could have competed with the likes of Tokopedia (Softbank backed), Shopee (Sea Group), Lazada (Alibaba backed), and Amazon brands. However, the competition in this case would have been fierce, capital-intensive, and quite tough. 

    Instead, it has diverse course and focus on “offering holistic” to brands and business entities. It also focuses on financing, logistics, and procurement in bulk. 

    The marketing plan for startup business proved to be effective. 

    Another strategy is to offer a platform that includes tools to cater to a host of services for different brands. These tools and the platform offered by Zilingo aim to help with trend prediction, tracking sales, inventory management, and order.

    As such, marketing for startups also varies depending on the requirement of the business brand. 

    7 Strategies of Creating a Startup Marketing Plan and Lesson From a Unicorn-

     Lessons from a unicorn

    There are a couple of lessons that you can learn from startup unicorns. Aside from the three lessons picked up from Zilingo, you can also follow these strategies when it comes to marketing for startups. These are as follows-

     

     

    1. Set up an objective and vision for the company that is “mission-driven”.
    2. As per observation, the niche market segments serve as a great point of entry and drives innovation
    3. Satisfy customers as they prefer a seamless and hassle-free shopping experience

     

    4. Make available to the customers those tools that you would want to make use of

    5. If your business is small-scale or medium-scale, then as “forward-thinking organizations” you will receive support from consumers. 

    6. You must build or develop products or platform as per customers’ preference.

    Work out a startup marketing strategy in such a way that even if the government gets disrupted you have a backup plan to fall back upon.

    RELATED ARTICLES

    Business Cards

    Unlocking the Power of Business Cards: Networking Essentials for Success

      Table of Contents Introduction The Evolution of Business Cards Why Business Cards Still Matter Designing...
    Lab-Grown Diamonds

    The Science Behind Lab-Grown Diamonds: How They’re Made and Why They Shine Bright

    Introduction: Welcome to the dazzling world of lab-grown diamonds, where science meets sparkle! If you've ever...
    IT Providers

    How Do Outsourced IT Providers Fuel Business Growth?

    In an era where technology seamlessly integrates into every facet of a business, maintaining an...
    Workplace Diversity

    Navigating Workplace Diversity: Building Inclusive Teams and Fostering Cultural Understanding

    In today's globalized and interconnected world, workplace diversity has become more than just a buzzword—it's...
    Eyewear Innovations

    Eyewear Innovations: How Eyebuydirect CEO Sunny Jiang Is Leading the Way

    With the increasing use of digital devices and the widespread promotion of eye health, vision,...
    Client Meetings

    Why Schedule Commercial Cleaning Before Client Meetings?

    First impressions hold immense power, especially in the business world. How you and your environment...
    MBA Programme

    Dual Degree MBA Programme: A Unique Educational Opportunity

    In today's world, professional success requires more than traditional management skills. It calls for a...
    women ipl

    Women IPL Sensation Shreyanka Patil: From Fan to Champion

    In a cricketing universe usually ruled by dudes, Shreyanka Patil, the rookie wonder for Royal...
    Monetize Magnet

    Monetize Magnet Review – The Best Crypto and Forex CPA Network

    In today's world, cryptocurrency has reached new heights, expanding continuously and providing online earning opportunities...
    celsius drink

    Celsius Drink – What Is It and How Safe Is It?

    These days, you must come across your social media feeds with an advertisement for a...
    low porosity hair

    Low Porosity Hair Problem? Slay Locks with Moisture Miracle

    Have you ever experienced your hair being stubbornly resistant to moisture? That's low porosity hair...