Ten Business Strategy, Lessons from a Unicorn- Zilingo

    It was just a small distance from becoming a unicorn! Ankiti Bose and Dhruv Kapoor’s Zilingo which started way back in the year 2015 came very close to becoming a unicorn just after 4 years of its launch. And a startup can learn numerous lessons from a unicorn.

    Thanks to their unique startup marketing plan and their decision to focus on the business-to-business marketing plan for startup. 

    Among all the strategic steps they have adopted according to the CEO and co-founder Ankiti Bose, “Scaling down our business-to-consumer (B2C) business is definitely one of the toughest decisions we have made recently” and one of the main strategies. 

    Another startup marketing strategy that they adopted was that they decided to launch a consumer-focused “fashion marketplace”

    Unlike what other business entities follow with regard to their marketing strategies for startups, Zilingo could have competed with the likes of Tokopedia (Softbank backed), Shopee (Sea Group), Lazada (Alibaba backed), and Amazon brands. However, the competition in this case would have been fierce, capital-intensive, and quite tough. 

    Instead, it has diverse course and focus on “offering holistic” to brands and business entities. It also focuses on financing, logistics, and procurement in bulk. 

    The marketing plan for startup business proved to be effective. 

    Another strategy is to offer a platform that includes tools to cater to a host of services for different brands. These tools and the platform offered by Zilingo aim to help with trend prediction, tracking sales, inventory management, and order.

    As such, marketing for startups also varies depending on the requirement of the business brand. 

    7 Strategies of Creating a Startup Marketing Plan and Lesson From a Unicorn-

     Lessons from a unicorn

    There are a couple of lessons that you can learn from startup unicorns. Aside from the three lessons picked up from Zilingo, you can also follow these strategies when it comes to marketing for startups. These are as follows-

     

     

    1. Set up an objective and vision for the company that is “mission-driven”.
    2. As per observation, the niche market segments serve as a great point of entry and drives innovation
    3. Satisfy customers as they prefer a seamless and hassle-free shopping experience

     

    4. Make available to the customers those tools that you would want to make use of

    5. If your business is small-scale or medium-scale, then as “forward-thinking organizations” you will receive support from consumers. 

    6. You must build or develop products or platform as per customers’ preference.

    Work out a startup marketing strategy in such a way that even if the government gets disrupted you have a backup plan to fall back upon.

    RELATED ARTICLES

    Wheon com

    Wheon Com: A Hub for Business Ideas and Growth Strategies

    In today’s fast-paced world of digital lightning, which is dominated by all sorts of stakeholders...
    Tampa's Thriving Business Climate and Why It’s So Hot Right Now!

    Tampa’s Thriving Business Climate and Why It’s So Hot Right Now!

    Over the past decade, Tampa has undergone a quiet but powerful transformation. Once seen as...
    Minneapolis Property Management

    Minnesota Property Management Services

    If you’re in search of a reliable, efficient, and professional property management company in the...
    ecommerce marketing tactics

    Ecommerce Marketing Tactics: How the Trend is Changing in 2025

    The 2025 E-commerce industry is even more vibrant, cutthroat, and focused on consumers than just...
    Strategies to Improve Operational Efficiency with Business Consultants

    Strategies to Improve Operational Efficiency with Business Consultants

    Operational efficiency encompasses all activities that businesses perform to create products or services, directly impacting...
    Exploring Career Opportunities in the Evolving Energy

    Exploring Career Opportunities in the Evolving Energy Sector

    The energy industry is one of the most critical and dynamic sectors in the world....
    wellhealthorganic.com : remove dark spots on face tang

    WellHealthOrganic.com : remove dark spots on face tang – Natural Remedies for Brighter Skin

    Wellhealthorganic.com : remove dark spots on face tang – Let's talk about those stubborn dark...
    kutty movies.com

    Kutty Movies.com: Your Gateway to Heartfelt Cinema

    Kutty movies.com feels like finding a secret map to a whole world of films, but...
    brand strategy

    Brand Strategy: Your Ultimate Guide To Success

    Brand strategy is the heart of your business, but too many miss the mark, wandering...
    Astronaut Sunita Williams

    Astronaut Sunita Williams: Challenges, Triumphs, and Lessons 

    Space exploration has usually involved humanity, pushing the limits of what's viable. The experiences of...
    online jobs for students

    Online Jobs for Students: Best ways to Earn Money & Build Skills 

    Balancing academics and price range can be challenging for college students, but online jobs offer...