British travellers are packing their bags and jetting off in droves in 2025, with a noticeable shift toward exotic, experience-rich destinations. While traditional favourites like Spain and France still attract many, more adventurous and luxurious getaways are topping the wish lists this year. From futuristic skylines to tranquil tropical escapes, here are the top holiday destinations Brits are loving in 2025, with Dubai and Sri Lanka taking the spotlight.
1. Dubai – Where Luxury Meets Adventure
At the top of the list is Dubai, a city that seamlessly blends ultra-modern architecture with timeless Arabian charm. British tourists are flocking to this glittering desert metropolis for its year-round sunshine, luxurious shopping malls, stunning resorts, and thrilling desert safaris. Whether you’re admiring the city from the Burj Khalifa’s dizzying heights or enjoying a laid-back yacht cruise along the Marina, Dubai delivers unforgettable experiences for all types of travellers.
What makes Dubai especially appealing in 2025 is its seamless travel experience and family-friendly offerings. Theme parks like IMG Worlds of Adventure and Aquaventure Waterpark are major hits with kids and parents alike, while couples and solo travellers are spoiled for choice with high-end dining, spa retreats, and shopping festivals.
With increased air connectivity and tailored holiday experiences, Dubai tour packages are now more affordable and diverse than ever. From honeymooners to adventure seekers and family vacationers, Dubai has secured its place as the top destination British holidaymakers are falling in love with.
2. Thailand – Tropical Bliss and Cultural Treasures
Thailand continues to charm British travellers with its perfect blend of relaxation, adventure, and cultural richness. Whether it’s the buzzing streets of Bangkok, the tranquil beaches of Krabi, or the vibrant nightlife of Phuket, this Southeast Asian gem has something for every kind of traveller.
In 2025, Brits are particularly drawn to Thailand’s wellness retreats and island-hopping adventures. Destinations like Koh Samui and Phi Phi Islands offer dreamy backdrops for relaxation and social media-worthy moments. For culture lovers, temples in Chiang Mai and cooking classes in local villages add depth and authenticity to their travels.
Thailand also remains budget-friendly, making it an excellent choice for young travellers and couples looking for luxury on a mid-range budget. With more direct flights and all-inclusive holiday deals, it’s no surprise this destination remains a favourite among Brits.
3. Sri Lanka – The Rising Star of South Asia
Taking the third spot is Sri Lanka, a destination that has captured the imagination of British travellers with its diversity and authenticity. Often called the “Pearl of the Indian Ocean,” Sri Lanka offers a beautiful balance of golden beaches, misty highlands, lush tea plantations, and UNESCO-listed heritage sites.
This year, more Brits are exploring Sri Lanka for its eco-tourism, wildlife safaris in Yala National Park, and scenic train journeys through the central highlands. The cultural triangle of Anuradhapura, Sigiriya, and Kandy continues to fascinate history lovers, while coastal towns like Mirissa and Bentota attract sun-seekers and surfers.
With improved infrastructure and curated travel experiences, Sri Lanka tour packages are making it easier than ever for British tourists to explore this multifaceted island. Whether it’s a romantic escape, a wellness retreat, or a family adventure, Sri Lanka is emerging as one of the most rewarding destinations of 2025.
4. Greece – Sun, Sea, and Ancient History
Greece remains a timeless favourite for Brits, thanks to its stunning islands, Mediterranean cuisine, and historical richness. In 2025, destinations like Santorini, Mykonos, and Crete are especially popular among couples and honeymooners looking for romantic getaways.
Athens is also enjoying a resurgence, with its revitalized cultural scene, boutique hotels, and easy access to nearby ruins. For those seeking relaxation, the quieter islands like Naxos and Paros offer serenity away from the crowds.
Direct flights from the UK and budget-friendly accommodations continue to make Greece one of the most accessible European destinations. Whether you’re in search of sun-soaked beaches or ancient wonders, Greece ticks all the right boxes.
5. Japan – Culture, Innovation, and Nature
Japan has captivated British travellers with its unique blend of futuristic cities and ancient traditions. The increased interest in slow travel and immersive experiences is drawing more Brits to the Land of the Rising Sun in 2025.
Tokyo’s neon-lit streets, Osaka’s street food scene, and Kyoto’s tranquil temples provide endless fascination. Meanwhile, the cherry blossom season in spring and the fiery foliage of autumn are peak periods for tourism. The Japan Rail Pass also makes it incredibly convenient to explore multiple cities and regions.
Thanks to simplified visa rules and a strong emphasis on hospitality, Japan is fast becoming a bucket-list destination for curious and culturally aware British travellers.
6. Portugal – Europe’s Budget Luxury Gem
Portugal’s rise among British holidaymakers continues as it offers unbeatable value, especially in regions like the Algarve, Lisbon, and Porto. Brits are drawn to the laid-back coastal vibes, pastel-hued cities, and delectable food and wine.
With warm hospitality, charming architecture, and scenic road trips through the Douro Valley or the Azores, Portugal caters to both short city breaks and extended summer holidays. Increasingly, it’s also becoming a hotspot for digital nomads and remote workers looking to combine leisure and work.
For Brits looking for a blend of culture, coastline, and cost-efficiency, Portugal stands out as a top-tier European option.
7. Bali – Exotic Escapes and Wellness Retreats
Rounding out the list is Bali, Indonesia’s island paradise that continues to seduce travellers with its serene beaches, artistic villages, and holistic wellness experiences. British tourists are especially keen on exploring Ubud’s spiritual heartland, Canggu’s surf culture, and Seminyak’s luxury stays.
In 2025, Bali is a favourite among honeymooners, solo digital nomads, and yoga lovers alike. Affordable villas, wellness resorts, and curated tours are making Bali not just a destination, but a lifestyle choice for many UK travellers.
Despite the distance, more flight connections and better travel deals are making it easier for Brits to discover the beauty and tranquillity of this Southeast Asian treasure.
At the End
From the shimmering skyscrapers of Dubai to the lush tea trails of Sri Lanka, British travellers in 2025 are more adventurous, experience-driven, and quality-conscious than ever. Whether they seek luxury, nature, history, or affordability, this year’s top destinations offer something unforgettable for everyone.
As international travel continues to evolve, destinations that provide both memorable experiences and seamless planning, like those with well-designed Dubai tour packages and Sri Lanka tour packages, are leading the way. So, where are you heading next?
