How to Create an Eye-Catching Facebook Ad?

    Facebook has over 2.5 billion users. As an advertiser, you must compete with all users to pass your message. Without an eye-catching image, a powerful call to action, a great offer, and a strong headline, your advert stand no chance of gaining an audience.

    Therefore, before you start your marketing campaign, ensure you have read through the below tips to create Facebook ad that catches the attention of many.

    Use a relevant call-to-action

    You will benefit from 9 different call-to-actions for your ad creative on Facebook. Ensure you choose the right call to action relevant to your brand. Avoid using the “Book NOW” call-to-action if you want to sell products. However, if your goal is to generate sign-ups, use “Sign Up” as your call-to-action.

    It may look evident and straightforward, but most businesses and companies forget that their adverts must go together cohesively. Therefore, make your description, headlines, text, and call-to-action consistent and avoid repetition.

    Develop a benefit-packed headline

    You need to state clearly in the headline whether you are giving out unbeatable discounts or free whitepapers. Also, indicate how your product or service will solve their challenges. The text, headline, and description must complement each other without redundant information.

    The reader will only want to continue reading your ad if the headline is eye-catching. Also, the description below the headline should deliver the satisfaction the readers expect.

    Create or use eye-catching images

    Images form an essential tool in any online ad campaign. Therefore, you should get a high-quality image with a few more characteristics like bright, colorful, and the correct size. You can use images showing bonus points and happy people using your product. Remember, people are always in a hurry when scrolling through their feed. So, your image needs to be good enough to stop them on your page: strive to stand out.

    Maintain the 90-character rule

    A powerful ad has three main parts. The headline is right underneath your image. The main goal is to catch the reader’s attention and make them want to read the rest of the ad. The description is below the headline, and its main work is to say more about the headline. Descriptions should explain what the reader should expect when clicking the ad.

    The post text is above your image. You can use it to explain the post or elaborate on your offer. Ensure the post doesn’t exceed 90 characters in everything you do since Facebook will cut off anything more than that.

    Try using GIFs

    Graphics Interchange Format (GIF) is a file type that supports animation: the short images playing on loops. GIFs were first created in 1987 and are prevalent in pop culture, but over the years, it has been used in digital marketing.

    While using photos in your digital campaign and videos for entertainment on Facebook may work wonders, GIFs can help you reach comprehensive coverage, especially with millennial. Try GIF to create product demos or short stories. Before starting on GIFs, get inspiration from the brands that do well in the GIF game.



    RELATED ARTICLES

    Life Coach Certification

    What’s the Process of Getting a Life Coach Certification is Like?

    For many, life coaching presents an appealing career path that leverages natural talents for nurturing...
    MBA Essay

    How to Write a Powerful MBA Essay?

    Crafting a compelling MBA admissions essay is a crucial step for gaining entry into your...
    WordPress developer

    How to Ensure Quality Work When Hiring a WordPress Developer in India?

    After its release in 2003, WordPress has been the preferred choice for bloggers across the...
    Learning Business English

    5 Benefits of Learning Business English to Advance Your Career

    In modern global economy, English has emerged as the lingua franca of business. From corporate...
    Full-stack Java Developer

    Full-stack Java Developer: Top 15 Technical Skills

    Java is a well-known programming language for various industry applications. A Java full-stack developer is...
    Online MBA

    How an Online MBA in Data Analytics Can Accelerate Your Career Growth

    Online MBAs are a great way to further your education and career goals without sacrificing...
    MBA Programme

    Dual Degree MBA Programme: A Unique Educational Opportunity

    In today's world, professional success requires more than traditional management skills. It calls for a...
    women ipl

    Women IPL Sensation Shreyanka Patil: From Fan to Champion

    In a cricketing universe usually ruled by dudes, Shreyanka Patil, the rookie wonder for Royal...
    Monetize Magnet

    Monetize Magnet Review – The Best Crypto and Forex CPA Network

    In today's world, cryptocurrency has reached new heights, expanding continuously and providing online earning opportunities...
    celsius drink

    Celsius Drink – What Is It and How Safe Is It?

    These days, you must come across your social media feeds with an advertisement for a...
    low porosity hair

    Low Porosity Hair Problem? Slay Locks with Moisture Miracle

    Have you ever experienced your hair being stubbornly resistant to moisture? That's low porosity hair...