So, you have put up your new website, but you’re not sure how to get people to visit it? Don’t worry. You’re not alone. Given all the tips and strategies for increasing traffic, it can be challenging to distinguish what will work for you. More than 60% of marketers think generating traffic and leads is their biggest challenge.
This article lists five tried-and-true strategies to help you accelerate traffic to your new website and set you up for success.
1. Choose the Right Domain Name
When choosing a domain name for your new website, choose something that helps you build domain authority and generate more traffic. Your goal should be to choose a user-friendly, memorable domain because it will help you increase organic traffic and direct traffic.
However, you should remember that new domain names are constantly being registered, so the ones you like the most may already be taken. You’ll need to be inventive, but doing this manually can be pretty difficult. Because of this, it is recommended to use a domain name provider where you can select from a list of thousands of the cheapest domain names available. You can quickly determine whether your desired domain name is available and register it if it is without spending too much money.
2. Pay Attention to Website Speed
Reducing the time it takes for your pages to load can improve your ranking in Google and other search engines, resulting in more traffic. Here are a few ideas to help get you started:
- Decrease the size of resources (such as HTML, CSS, and JavaScript)
- Enable web server compression
- Eliminate the use of render-blocking JavaScript
- Reduce redirects
- Improve server response times
- Leverage browser caching
- Optimize your images by reducing their size
- Sign up for a CDN (content delivery network)
3. Rely on SEO
Many marketers and business owners avoid SEO because they believe it takes months of consistent publishing to accumulate traffic and build links. But while it is true that SEO requires time and patience, on-page SEO can effectively increase your website’s search engine traffic.
The most common tactics you can use include good meta titles and meta descriptions, wrapping web page content headings in proper HTML elements, keywords in your URL/web address, proper use of subheadings, and internal linking.
4. Leverage Social Media
Besides the standard choices, such as Facebook, Instagram, and Twitter, consider expanding your social media strategy to other networks that have the potential to increase your website visitors, like Quora and Reddit.
The Q&A platform Quora is an excellent source of quick website traffic. You’ll need to respond to inquiries about or in favor of the goods associated with your brand. Then, whenever appropriate, connect to your website. Be careful to avoid spamming, though.
If you want to use Reddit for traffic, you should participate in relevant subreddits, i.e., discussion boards with a particular focus. Comment on other people’s posts to get more “Karma” points. These points are used to reduce spam. You receive Karma points every time one of your links or comments is upvoted.
5. Focus on Email Marketing
Have you been using email marketing to generate leads from the traffic to your website? If not, you should consider doing it. It might be a great traffic source if you have been cultivating an email list. Some of your subscribers may have become leads, and others are still considering. You should create email marketing plans for each of these segments.
One effective email and a tempting offer can result in many visits to your website. You should be careful not to bombard people with many links or emails.
Final Thoughts
There you have it. If you take the strategies from this article and put them to use on your website, you’ll be well on your way to boosting your traffic, conversions, and revenue.
Start by testing one or two strategies and observing how they affect your traffic. If it doesn’t work, try another and if the results are promising, go in for more.
